It’s also associated with productivity, and it’s non-invasive. People are 15% more likely to retain your shop if it’s painted blue. It creates a sense of security and trust in a brand. It increases productivity, and it’s mostly used in office spaces. It curbs appetite and represents calmness and serenity. This color is mostly associated with water, and it’s the preferred color for men. It’s employed by Nikon, IKEA, CAT, and DHL. Too much yellow causes anxiety so you have to find the right balance when using it in your store. It’s also very visible and draws attention to itself. The color has one of the longest wavelength making it one of the most psychologically compelling colors. In fact, research shows that it’s the first color that infants react to and that’s why it’s the color used on most baby products and toys. It’s used to grab the attention of window shoppers. In marketing, it represents optimism, youthfulness, and clarity. This color stimulates mental process, encourages communication, strains the eyes but also increases cheerfulness. 62-90% of shoppers make snap judgments based on the influence of this color. It’s used by Target, Heinz, YouTube and Netflix. It’s related to survival, alertness, safety and physical self. It stimulates appetite glands, and that is why it’s mostly used in lots of restaurants. Red creates urgency often utilized during clearance sales. In marketing, it is known to increase the heart rates, and it’s mostly used on impulsive shoppers. When it comes to personality and visual cues, red evokes strong emotions, increases appetite, symbolizes passion and love and increases passion and intensity. When the four: color, design/texture, and smell are combined, the buying decision becomes powerful. Once a consumer starts walking towards an item that has his or her favorite color, the major part of the purchasing decision has already been made.
This is followed by texture which affects 6% of the buying decision and sounds and smell which affect 1% of the buying decision. In fact, the color, make, look and feel of a product affects 93% of the buying decision.
Once you deal with eh issue of affordability, the visual appeal of an item is the major influence on a consumer’s buying decision. How Much Colors Influence Consumer Decision A further 85% of consumers buy because of color. It also raises the visual appearance by 93%. Research shows that the proper use of color increases brand recognition by 80%. When marketing new products, it’s critical that you consider the impact of colors on the buying decision. The most common influences are the subtle and the obvious visual cues around the outlet, from the order of arrangement and colors to presentation and placement of products. Many different factors influence the buying decision of the shoppers who walk into your store. For retailers and most outlets, marketing is an art of persuasion.
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